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SFP 26: New Year, New You (Part 1)

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New Year New You Part 1

It’s a new year and here at Sales For Profit, we think that it’s about time to become a ‘New You’ in terms of your business and marketing. In this special two-part episode, you will discover six points to help you start strong this year and we believe will lead to bigger profits! The over-arching theme of these episodes is really thinking about ‘where am I now, where do I want to be and what is the gap?’ Figure out what you need to focus on to make close that gap. Don’t miss this episode about lessons you can apply immediately.

In This Episode You’ll Discover:

  • Bloke Australians take it to the next level
  • New year New You Key Lessons
  • What have they been up to
  • Collective members on a retreat
  • The 6 Points for this New Year, New You episodes
  • First Point – Everyone wants financial freedom but only a few do what it takes
  • Having both education and implementation
  • The common frustration of a coach
  • Investing in yourself
  • Matching your product and service
  • What is a business whisperer?
  • Second Point – Creating the right ambiance for your brand
  • The name of your business is very important
  • The design matters a lot
  • Third Point – Thinking about bigger markets
  • From a smaller niche to a slightly bigger one

Links & Resources Mentioned in This Episode:

 Quotes from the episode:

Success leaves traces. #salesforprofit Click To Tweet Everyone wants it, but only a few are willing to do what it takes. #salesforprofit Click To Tweet

Thanks for Listening & Next Steps!

Thanks so much for joining us this week. Have some feedback you’d like to share? Leave a note and start or join the conversation in the comments section below?

If you enjoyed this episode, please subscribe and leave an honest review for Sales For Profit on iTunes. Ratings and reviews are super helpful and greatly appreciated as it helps us expose this show to a wider audience – plus, we read each and every one of them!

SFP 25: Dominating Your Niche with Master Coach Mark Ottobre

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SFP EP 25 - Mark Ottobre

Mark Ottobre’s dream of becoming a weight lifter led him to becoming a master coach and not only that, he mastered the online marketing game as well! Now his business thrives with multiple streams of income and it just started with a few blogs. This guy proves to everyone that all you need is commitment to a goal for you to be successful. Learn how Mark is able to get results for his clients and most importantly with his business in this episode!

In This Episode You’ll Discover:

  • Having the best shape of your life
  • How a WWE wrestler led Mark to his dream
  • How it all started with a dream of becoming a trainer
  • How successfully training someone can position you to receive referrals through it
  • How to help someone to truly reach their potential
  • What they do different in their studio
  • How to set standards and not allow the standard to drop
  • It’s not about marketing
  • The importance of commitment
  • Why being willing to pivot and change as required is crucial
  • Building the membership site model
  • Figuring and understanding the business
  • How he became a natural online marketer
  • Discovering a high converting opt-in (60 percent!)
  • Adding content every day that leads to ranking
  • Building the reputation now and reaping results later
  • Using online as a positioning tool
  • You can’t be a seasonal blogger
  • Importance of high level content
  • Additional income streams

Links & Resources Mentioned in This Episode:

 Quotes from the episode:

My foundation of success is really being built on getting people results. #salesforprofit Click To Tweet Take on the challenge and learn from them. #salesforprofit Click To Tweet When you are ready to commit, it’s your call. #salesforprofit Click To Tweet

Thanks for Listening & Next Steps!

Thanks so much for joining us this week. Have some feedback you’d like to share? Leave a note and start or join the conversation in the comments section below?

If you enjoyed this episode, please subscribe and leave an honest review for Sales For Profit on iTunes. Ratings and reviews are super helpful and greatly appreciated as it helps us expose this show to a wider audience – plus, we read each and every one of them!

SFP 24: Social Media Marketing That Works

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Social Media Marketing That Works

Adam Franklin is an amazing marketer who authored the book Web Marketing That Works as well as co-hosts a podcast with the same name. In this episode, Adam will demystify social media marketing and how you as a listener can use his insights to focus on strategies that work — including research, remarketing, and adding the human factor. Don’t miss this episode that teaches you how to bring the offline world to the online world today!

In This Episode You’ll Discover:

  • How Adam landed in the social media marketing space?
  • Increasing brand awareness through the power of social media.
  • The 80/20 principle on Social Media.
  • How Adam does prospecting for clients?
  • Humanising your business through Social Media.
  • How to use Social Media for research?
  • Introducing the Whisper Word technique for lead generation.
  • Using advanced marketing to raise rankings on different platforms.
  • Remarketing to enhance social media marketing effort.
  • What are custom audiences?
  • Other Platforms that work
    • Whatsapp
    • Snapchat
    • Instagram
  • Facebook Morons, a sitcom idea!
  • Why sharing behind the scenes could help.
  • Some platforms that work for a specific group.
  • What posts should you make?
  • Where you can find Adam Franklin, his books and templates?

Links & Resources Mentioned in This Episode:

 Quotes from the episode:

Social media is a great way to humanize your business. #salesforprofit Click To Tweet At the end of the day, people do business with people they know they can trust. #salesforprofit Click To Tweet It’s all about the right message for the right person at the right time. #salesforprofit Click To Tweet

Thanks for Listening & Next Steps!

Thanks so much for joining us this week. Have some feedback you’d like to share? Leave a note and start or join the conversation in the comments section below?

If you enjoyed this episode, please subscribe and leave an honest review for Sales For Profit on iTunes. Ratings and reviews are super helpful and greatly appreciated as it helps us expose this show to a wider audience – plus, we read each and every one of them!

SFP 23: Authority Content

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Authority Content

In this episode, Greg interviews David Jenyns, an author and an SEO expert. Dave shares strategic insights into Authority Content and on how people are and could be using it. You’ll discover changes in SEO and how ‘Modern’ SEO is working. You will also learn what the 3 P’s are and what Dave has got to share about his book with you. 

In This Episode You’ll Discover:

  • Who is Dave? and what is his Metastock Programming Study Guide?
  • How has SEO changed over the years and what you should know about it?
  • Get updated with how ‘Modern’ SEO works.
  • Why creating helpful, useful, and relevant content is crucial?
  • How to use Google with usermetrics?
  • What is Authority Content?
  • Why you require consistency?
  • How to create Frameworks that will stand the test of time?
  • Why the content needs to come from the business?
  • The 3 P’s – Present – Product and Promote. 
  • The side bonuses you get when you go through the process.
  • Why you should do videos and podcasts?
  • How eCommerce sites could make the most of this strategy?
  • What Dave’s book has in store for you?

Links & Resources Mentioned in This Episode:

 Quotes from the episode:

In Modern SEO, you always put the user first. #salesforprofit Click To Tweet The purpose is to get someone’s attention and to hold them long enough. #salesforprofit Click To Tweet You need to have the right bait to catch the right fish. Click To Tweet

Thanks for Listening & Next Steps!

Thanks so much for joining us this week. Have some feedback you’d like to share? Leave a note and start or join the conversation in the comments section below?

If you enjoyed this episode, please subscribe and leave an honest review for Sales For Profit on iTunes. Ratings and reviews are super helpful and greatly appreciated as it helps us expose this show to a wider audience – plus, we read each and every one of them!

SFP21: Branding

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Branding

From the colour of paint on the walls in your house to the car you are driving, branding is vital in your personal life and in business life. Today, join Greg and John as the talk in-depth about all things branding. Discover the intricate world of branding and how you can apply it today in your life and in your business.

In This Episode You’ll Discover:

  • Greg is repainting his house…
  • JD’s short story about painting…
  • What does JD mean on ‘Message to Market Match’ Branding?
  • Discovering and recognising what your brand persona is/will be.
  • Why your choice of paint colour for your establishment matters?
  • Even your car speaks of who you are!
  • How your homepage becomes your brand?
  • Why you want to consider an expert when it comes to design?
  • Why you should have a separate branding strategy for separate markets?
  • How to create a good tagline?
  • Why it is important to create a short company name?
  • Companies with great tag lines…
  • The Jetstar story…
  • What criteria should be considered for a good domain name?

Links & Resources Mentioned in This Episode:

 Quotes from the episode:

In real estate you make money when you buy. #salesforprofit Click To Tweet You have to know what you’re good at. #salesforprofit Click To Tweet You can sell and build a brand at the same time. #salesforprofit Click To Tweet If you play shit long enough, then it will become a hit. #salesforprofit Click To Tweet The collective intelligence of the group over any individual. #salesforprofit Click To Tweet

Thanks for Listening & Next Steps!

Thanks so much for joining us this week. Have some feedback you’d like to share? Leave a note and start or join the conversation in the comments section below?

If you enjoyed this episode, please subscribe and leave an honest review for Sales For Profit on iTunes. Ratings and reviews are super helpful and greatly appreciated as it helps us expose this show to a wider audience – plus, we read each and every one of them!

SFP20: Webinar Funnels Money Machines Part 2

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Webinar Funnels Money Machines part 2

On our last podcast SFP19: Webinar Funnel Money Machines Part 1, Greg and JD went through a huge list of  lessons and learnings they’ve discovered when it comes to webinars. In this second half of the two-part series, Greg and JD continue to share some effective tips that make your webinar a money-making machine. Learn how to drive traffic, how to monetise your webinar, and how to use some of the most advanced tools available for webinars. Now it’s time to get into the details of how some fellow great marketers have succeeded.

In This Episode You’ll Discover:

  • Effective ways to get traffic to a webinar.
  • How to get started with email blasts.
  • How to decide on the demographics of your target market.
  • How to use Facebook traffic to your advantage.
  • How to use use affiliates correctly to get email lists.
  • What strategies JD used in targeting a different demographic.
  • Traffic sources available that you can use for your purposes.
  • How to model your advertising after that of similar marketers’.
  • Tony Robbins and his marketing campaign.
  • How to monetise your webinar.
  • Things to put on the ‘thank-you’ page.
  • What we mean by indoctrination in the webinar context.
  • Why sending out reminders prior to the launch of your webinar is vital.
  • Why having an order page is crucial.
  • Why using videos instead of voice alone will make the audience more likely to trust you.
  • How to use a teleprompter.
  • What you need to do after posting your webinars.
  • How to add the countdown system.
  • How to sync Facebook ads with various advanced tools.

Links & Resources Mentioned in This Episode:

 Quotes from the episode:

Success leaves clues. #salesforprofit Click To Tweet Don’t try to reinvent the wheel. #salesforprofit Click To Tweet You’re better off starting with something working then adding sophistication afterwards. #salesforprofit Click To Tweet You want to be a marketing Hawk in your field. #salesforprofit Click To Tweet

Thanks for Listening & Next Steps!

Thanks so much for joining us this week. Have some feedback you’d like to share? Leave a note and start or join the conversation in the comments section below?

If you enjoyed this episode, please subscribe and leave an honest review for Sales For Profit on iTunes. Ratings and reviews are super helpful and greatly appreciated as it helps us expose this show to a wider audience – plus, we read each and every one of them!

SFP19: Webinar Funnel Money Machines Part 1

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Webinar Funnels Money Machines Part 1

Webinar are used by countless marketers to get leads and to sell their products or services. In this episode, JD and Greg talk about webinar funnels and about how it could become a terrific money-making machine. Don’t miss this podcast and learn how to conduct your very own webinars! Learn what tools to use and what you need to do to develop your marketing skills too!

In This Episode You’ll Discover:

  • What a webinar is and why you should care.
  • Why Greg loves the ‘event-based’ part of a webinar.
  • Learn the best ways to sell your brand, your product, and yourself.
  • A story of a guy who used webinars to let his business flourish.
  • Discover why delivering value in advance is crucial.
  • The reasons why webinars are now cheaper.
  • The different types of webinars.
  • Why manual webinars are more effective but some of its downsides.
  • The reasons why you would prefer an automated webinar.
  • The differences between the natural version versus the produced version.
  • The pros and cons of using filler words.
  • What tools should be used in a webinar?
  • How to do quick funnels through landing pages.
  • List of various presentation styles on webinars that you can use.
  • JD’s and Greg’s personal styles on their webinars.
  • What are some Platform Closing skills?
  • How to teach in a webinar.
  • The differences between a webinar and an actual seminar.
  • The celebrity factor and the 2 grand price point.
  • What to do if your webinars don’t work?
  • The importance of never giving up.

Links & Resources Mentioned in This Episode:

 Quotes from the episode:

There’s no right or wrong answer when it comes Manual vs Automated webinar. #salesforprofit Click To Tweet Once you get the data, you have the opportunity to annoy them until they buy or they die. #salesforprofit Click To Tweet Be careful that you don’t give away the keys to the kingdom, otherwise you won’t be able to sell anything.… Click To Tweet Problem-solution is my mantra for all advertising. #salesforprofit Click To Tweet Present the problem, provide the solution, provide proof, and of course, present a call to action. #salesforprofit Click To Tweet

Thanks for Listening & Next Steps!

Thanks so much for joining us this week. Have some feedback you’d like to share? Leave a note and start or join the conversation in the comments section below?

If you enjoyed this episode, please subscribe and leave an honest review for Sales For Profit on iTunes. Ratings and reviews are super helpful and greatly appreciated as it helps us expose this show to a wider audience – plus, we read each and every one of them!

SFP18: Creating more Fun in your Business

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Creating more fun in your business

If you’re struggling to build a great team for your business, then this episode is for you. In today’s special episode, JD and Greg chat to Franziska Iseli who is a big advocate of business-life balance. She shares tips on building a happy team that grows together and also the reason why she believes she can grow the business without compromising her exciting lifestyle!

In This Episode You’ll Discover:

  • Who Franziska is and the secret behind her accent.
  • How she sets her priorities right with her company.
  • The importance of adding time blocks where no one can book her.
  • Building a team that helps you reach your goal.
  • Why you should focus on quality not just for clients but for team members as well.
  • Management By Objectives and what it means for you.
  • How to have a happy team.
  • A list of cool activities she has with her team.
  • Creating a unique culture and why it matters.
  • Getting away from the “More” mentality.
  • Focusing on the priorities of the business.
  • Partnering with people not just for the money.
  • Building systems and duplicating them.
  • How to encourage celebration of little achievements.

Links & Resources Mentioned in This Episode:

 Quotes from the episode:

What makes someone more successful is happiness. #salesforprofit Click To Tweet It doesn’t matter if they work less, as long as everything is looked after. #salesforprofit Click To Tweet The most important thing is that you do not micromanage your team, but empower. #salesforprofit Click To Tweet I want to create leaders and not followers. #salesforprofit Click To Tweet When you’re happy, you will be more successful. #salesforprofit Click To Tweet

Thanks for Listening & Next Steps!

Thanks so much for joining us this week. Have some feedback you’d like to share? Leave a note and start or join the conversation in the comments section below?

If you enjoyed this episode, please subscribe and leave an honest review for Sales For Profit on iTunes. Ratings and reviews are super helpful and greatly appreciated as it helps us expose this show to a wider audience – plus, we read each and every one of them!

SFP17: The Power of Testimonials

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SFP 17 The Power Of Testimonials

When it comes to online marketing, one of the most effective ways to gain clients is through video testimonials. In this episode, JD shares his coveted techniques in making video testimonials that convert! Discover why video testimonials are better and how to dissect and create a convincing testimonial. Plus, the 7 techniques JD personally uses and a mock testimonial between the hosts!

In This Episode You’ll Discover:

  • Why you should unleash the power of testimonials?
  • How first impressions matter?
  • Adding overwhelming proof on your site.
  • Why video testimonials are better than written?
  • Making your testimonials as specific and meaningful as possible.
  • The big mistakes people make on creating testimonials.
  • When to ask for them?
  • Formula of a great testimonial.
  • The right length of a video testimonial.
  • How to edit a video testimonial?
  • Where to place your videos on the website?
  • Half a dozen techniques that John personally use.
  • Mock testimonial between the two hosts.

Links & Resources Mentioned in This Episode:

Thanks for Listening & Next Steps!

Thanks so much for joining us this week. Have some feedback you’d like to share? Leave a note and start or join the conversation in the comments section below?

If you enjoyed this episode, please subscribe and leave an honest review for Sales For Profit on iTunes. Ratings and reviews are super helpful and greatly appreciated as it helps us expose this show to a wider audience – plus, we read each and every one of them!

SFP16: Making Money With Product Launches

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Making Money With Product Launches

JD is sipping mojitos on the beach so to fill in for him, Greg has brought in a great copywriter, direct response marketer and product launch expert Scott Bywater. Scott helps people with email lists orchestrate a six figure product launch and convert it into an evergreen funnel. Greg picks Scott’s brains on all things product launch and how to make them work to make more money for your business, its an episode no to be missed.

In This Episode You’ll Discover:

  • What exactly an email product launch is all about
  • The most important aspect of your product launch
  • Why you should be creating a buying frenzy on the launch day
  • The two different types of launches and how long to run them for
  • Keys to making your launch work
  • Types of content you should be including in your pre launch
  • Sales letter, sales videos, webinars, application process – what to choose on open day?
  • Downside of product launches
  • Turning your launches into evergreen funnels
  • Tools to use for your product launch
  • Using affiliates and buying media to boost your product launches

Links & Resources Mentioned in This Episode:

Thanks for Listening & Next Steps!

Thanks so much for joining us this week. Have some feedback you’d like to share? Leave a note and start or join the conversation in the comments section below?

If you enjoyed this episode, please subscribe and leave an honest review for Sales For Profit on iTunes. Ratings and reviews are super helpful and greatly appreciated as it helps us expose this show to a wider audience – plus, we read each and every one of them!