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SFP05: List Building Secrets

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List Building SecretsIn this episode you’ll learn about the exact list building secrets that have helped JD, Greg and their clients build their businesses.

JD and Greg share why it is really important to build your list be it an online or an offline brick & mortar business. They breakdown the whole process from creating a lead magnet to types of landing pages to split testing and the exact tools and techniques you will be needing to build your list.

In This Episode You’ll Discover:

  • Why worry about building lists and the importance of list building
  • What the brick and mortar businesses are doing wrong when it comes to list building
  • Lead Magnets – what exactly are they and what you should be offering
  • Examples of different lead magnets that you could easily create
  • How to use webinars as a lead magnet and creating value
  • How JD and Greg run their webinars
  • Different types of landing pages on a website that you should be using
  • What Google and Facebook compliant landing pages look like
  • Tools to use to build landing pages
  • What is an Authority site and why it is necessary
  • Split Testing and why you should be focusing on it.
  • Difference between A/B Split Testing and Multi Variant Split Testing
  • Why you should start getting details of your customers and leads right now

Links & Resources Mentioned in This Episode:

Thanks for Listening & Next Steps!

Thanks so much for joining us this week. Have some feedback you’d like to share? Leave a note and start or join the conversation in the comments section below?

If you enjoyed this episode, please subscribe and leave an honest review for Sales For Profit on iTunes. Ratings and reviews are super helpful and greatly appreciated as it helps us expose this show to a wider audience – plus, we read each and every one of them!

SFP04: The Problem Solution Formula

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Problem Solution

JD & Greg demystify the Problem Solution marketing formula. What it means; how many business owners are missing the mark when they are marketing their services & products; and how by simply tweaking the framework of the messaging they could generate more leads and increase their sales.

This is the simple marketing formula that infomercials, insurance companies and the big advertisers use but almost 95% of other business owners have no idea about it or don’t use it.

JD & Greg also dive into how they helped their clients to implement the same formula to create massive growth.

In This Episode You’ll Discover:

  • What exactly is problem solution marketing (emotional direct response marketing)?
  • The 5 step marketing formula:
    • Describe the problem
    • Aggravate the problem
    • Offer the solution
    • Provide proof of solution (testimonials)
    • Call to action
  • Case study #1 – How Greg worked with a neurosciences company to implement the problem/solution formula to revolutionise their business
  • Case study #2 – How JD turned around the business of a lady who helps children with dyslexia to generate leads and sales using the problem/solution approach
  • Why you should focus more on creating direct response problem/solution based advertising
  • Case study #3 – How JD combined a great marketing idea and the problem/solution formula to get the phones constantly ringing for Greater Building Society
  • Case study #4 – How travel agents and travel booking companies use problem/solution formula
  • The three questions Greg asks his customers to help figure out their problems and potential solutions
  • For further examples on problem/solution marketing have a look at the insurance industry and obviously JD and Greg’s websites.

Links & Resources Mentioned in This Episode:

Thanks for Listening & Next Steps!

Thanks so much for joining us this week. Have some feedback you’d like to share? Leave a note and start or join the conversation in the comments section below?

If you enjoyed this episode, please subscribe and leave an honest review for Sales For Profit on iTunes. Ratings and reviews are super helpful and greatly appreciated as it helps us expose this show to a wider audience – plus, we read each and every one of them!

SFP03: The Profit Triad

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Episode Three and we’re pretty excited that we’ve made it this far! In this episode you’ll learn about the 3 Proven Digital Marketing Levers for Increasing Customers, Sales and Profit in your business.

Greg shares about how previously as a business they were always focused on more leads and more sales but not necessarily more profit and you’re probably thinking, well that’s crazy – everybody goes into business to make a profit, which it true but surprisingly after working with hundreds of clients, Greg quickly discovered that they weren’t the only ones.

In This Episode You’ll Discover:

  • Greg Cassar’s Profit Triad:
    • More Leads – Acquiring more customers.
    • More Sales – Getting them spending more.
    • More Profit – Get them coming back again.
  • The importance and ‘how to’ of Relevancy and Direct Response.
  • Sales Funnels, Upsells and Order Form Bumps.
  • Remarketing/Retargeting

One of the big problems identified in businesses is what Greg terms ‘One Shot Marketing’ and he shares what he believes the real goal businesses should be chasing.

Links & Resources Mentioned in This Episode:

Thanks for Listening & Next Steps!

Thanks so much for joining us this week. Have some feedback you’d like to share? Leave a note and start or join the conversation in the comments section below?

If you enjoyed this episode, please subscribe and leave an honest review for Sales For Profit on iTunes. Ratings and reviews are super helpful and greatly appreciated as it helps us expose this show to a wider audience – plus, we read each and every one of them!

SFP02: The Wheel of Wow

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Episode Two and we’re stoked to be back together to share our thoughts on Sales for Profit and specifically today, the Wheel of Wow.

In this episode JD takes you through his proven formulas through what he calls The Wheel of Wow. JD and Greg share their opinions on one of the major fails so many businesses face… a proper Marketing Plan. The focus is always swayed towards business operational plans when the most important plan in any business is their marketing plan.

In This Episode You’ll Discover:

  • JD’s 5 Point Wheel of Wow
    1. WHO Is Your Target Market – being laser focused on the exact market, your perfect avatar.
    2. Create A Wow Takes Their Eyes Off The Price – Do you even know the price of a happy meal?
    3. Use Problems/Solutions Formula –Giving real-life scenarios that audiences relate to – problem > aggravate > solution > prove > call to action.
    4. Be Different Online! Create A Direct Response Website – Homepage, Category Page, Product Page and Checkout!
    5. Build Repetitive Trade! – It doesn’t make sense to have a customer just once.

Greg and JD share scenarios of their experience with clients to outline the importance of the real take-away from this episode > Problem > Aggravate > Solution > Prove > Call to Action.

Links & Resources Mentioned in This Episode:

Thanks for Listening & Next Steps!

Thanks so much for joining us this week. Have some feedback you’d like to share? Leave a note and start or join the conversation in the comments section below?

If you enjoyed this episode, please subscribe and leave an honest review for Sales For Profit on iTunes. Ratings and reviews are super helpful and greatly appreciated as it helps us expose this show to a wider audience – plus, we read each and every one of them!

SFP01: Welcome & The 3 Big Things

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We’re excited to announce the first ever episode of the ‘Sales for Profit’ Podcast. On this episode, you’ll meet Marketing Strategist JD (John Dwyer) and Digital Marketing Profit Strategist Greg Cassar.

You’ll experience why this Podcast is different with ‘Advanced Marketing and Business Strategy’ that is focused on driving More Sales’ and ultimately ‘More Profit and Cash’ for you the business owner.  The show’s two hosts have a healthy fun banter as they bounce of each other resulting in an entertaining fly on the wall type chat with a bit of a laugh that you will enjoy.

In This Episode You’ll Discover:

  • A key strategic thinking question from Tony Robbins “If you couldn’t pass on any wealth to your next generation, but instead just key concepts or learning’s what would they be?”
  • JD Shares knowledge on his 3 Big Things:
    1. Create a ‘Wow Factor’ to get attention and take the focus off the price
    2. The Importance of the ‘Value Add’ rather than the ‘Discount’
    3. Repeat Customers, not one shot marketing and ‘love the customer you have’
  • Greg Shares knowledge on his 3 Big Things:
    1. Direct Response Marketing so your prospects know you, like you, trust you and want to do business with you
    2. Millionaire Mindset – the rich and the poor think differently and get different outcomes as a result
    3. Financial IQ – very rarely discussed but so important as this is how to run the business end of your business and drive profitability and more cash

Links & Resources Mentioned in This Episode:

 

Thanks for Listening & Next Steps!

Thanks so much for joining us this week. Have some feedback you’d like to share? Leave a note and start or join the conversation in the comments section below?

If you enjoyed this episode, please subscribe and leave an honest review for Sales For Profit on iTunes. Ratings and reviews are super helpful and greatly appreciated as it helps us expose this show to a wider audience – plus, we read each and every one of them!