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SFP08: Branding & Direct Response

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Branding & Direct Response

Ever wondered what you should be focusing on to grow your business, Branding or Direct Response?
Then don’t worry any more, in this episode Greg Cassar and John Dwyer get into the nuts and bolts of Branding and Direct Response. What it means, how to build a brand and a direct response campaign, how to integrate it all, examples of how other businesses are doing it and more.

In This Episode You’ll Discover:

  • Where does branding fit with direct response?
  • How Steve Irwin merged his personal brand and direct response to promote Australia zoo.
  • The definition of branding & direct response.
  • How branding differs from direct response and how they work together.
  • What a challenger brand is and how they can become successful.
  • How your products play a role in branding.
  • Combining your brand and direct response using targeted ads with Google and Facebook ads for your existing leads.
  • Deciding on spending your hard earned dollars on branding and direct response.
  • Benefits of building a powerful brand.
  • The intrinsic value of a brand, why people pay more and how to build it.
  • How to build your own personal brand and find your unique selling point.
  • Delivering a knockout customer experience and how Disney and Apple do it.
  • How big brands merge their branding and direct response.

Links & Resources Mentioned in This Episode:

 

Thanks for Listening & Next Steps!

Thanks so much for joining us this week. Have some feedback you’d like to share? Leave a note and start or join the conversation in the comments section below?

If you enjoyed this episode, please subscribe and leave an honest review for Sales For Profit on iTunes. Ratings and reviews are super helpful and greatly appreciated as it helps us expose this show to a wider audience – plus, we read each and every one of them!

 

SFP07: Internet Ducks Part 2

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Internet Ducks Part 2

In this episode JD and Greg discuss the second lot of the 16 Internet Ducks you need to have in a row in your business. If you missed the first part then go to Internet Ducks Part 1.

If there was some sort of recipe of business success then this is it. From years of experience in his own business and working with hundreds of clients, Greg has discovered this framework and has called it “The Internet Ducks” inspired from the old adage “Getting Your Ducks In A Row”.

Think of your business as a cake and while baking a cake if you were to miss a critical ingredient then it simply won’t rise, such is the internet ducks recipe.
Its all the things you need to be doing right in your business to help it rise and succeed.

In This Episode You’ll Discover:

  • The previous 8 ducks you need to line up in a row.
  • Duck #9: Google & Facebook like it – Google and Facebook have to like what your business is, that includes your website and any advertising you setup.
  • Duck #10: Time Effective – You need to be able to scale your products in such a manner that you are not working in every step of the process (systemization is key)
  • Duck #11: Range depth – Repetitive sales, you don’t want to sell only one product. You want to provide a range of products and services that meet your customers other needs.
  • Duck #12: Passion/Enjoyment – Not 100% mandatory but it really helps if you love what you are doing and care about the results your clients get.
  • Duck #13: Energy units – You need to give enough energy to one thing to see it to completion and smash it out of the park rather than splitting that energy into different projects and never completing one.
  • Duck #14: Speed of Implementation – When you learn something new, how quickly do you action it and see it to completion?
  • Duck #15: Timing – Timing of the market is critical and vital when it comes to implementation, being too early doesn’t help nor does being too late.
  • Duck #16 : Mindset – The most important out of all of them – Have an abundant, can do, positive, learning mindset. 70% of everything comes down to the mindset.

Links & Resources Mentioned in This Episode:

Thanks for Listening & Next Steps!

Thanks so much for joining us this week. Have some feedback you’d like to share? Leave a note and start or join the conversation in the comments section below?

If you enjoyed this episode, please subscribe and leave an honest review for Sales For Profit on iTunes. Ratings and reviews are super helpful and greatly appreciated as it helps us expose this show to a wider audience – plus, we read each and every one of them!

 

SFP06: Internet Ducks Part 1

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Internet Ducks Part 1

In this episode JD and Greg discuss the first lot of the 16 Internet Ducks you need to have in a row in your business.

If there was some sort of recipe of business success then this is it. From years of experience in his own business and working with hundreds of clients, Greg has discovered this framework and has called it “The Internet Ducks” inspired from the old adage “Getting Your Ducks In A Row”.

Think of your business as a cake and while baking a cake if you were to miss a critical ingredient then it simply won’t rise, such is the internet ducks recipe.

Its all the things you need to be doing right in your business to help it rise and succeed.

In This Episode You’ll Discover:

  • The importance of getting all the ducks in a row.
  • Duck #1: Demand (Want It) – People need to actively want your products or services. Why you need to give people what they want first and then tackle their need.
  • Duck #2: Supply – Have a supply of your products when your customers do want it.
  • Duck #3: Pricing – It has to work for the market (be desirable and also be able to make profit).
  • Duck #4: Logistics – Building a business without you having to do everything all the time (building systems).
  • Duck #5 & #6: Searching for it & Targetable – People should be searching for what you have to offer and are you able to target those people.
  • Duck #7 & #8: Have Money & are Motivated to spend it – Do your customers have the money to spend on your products & services and are not afraid to spend it to meet their wants.

Links & Resources Mentioned in This Episode:

Thanks for Listening & Next Steps!

Thanks so much for joining us this week. Have some feedback you’d like to share? Leave a note and start or join the conversation in the comments section below?

If you enjoyed this episode, please subscribe and leave an honest review for Sales For Profit on iTunes. Ratings and reviews are super helpful and greatly appreciated as it helps us expose this show to a wider audience – plus, we read each and every one of them!

 

SFP05: List Building Secrets

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List Building SecretsIn this episode you’ll learn about the exact list building secrets that have helped JD, Greg and their clients build their businesses.

JD and Greg share why it is really important to build your list be it an online or an offline brick & mortar business. They breakdown the whole process from creating a lead magnet to types of landing pages to split testing and the exact tools and techniques you will be needing to build your list.

In This Episode You’ll Discover:

  • Why worry about building lists and the importance of list building
  • What the brick and mortar businesses are doing wrong when it comes to list building
  • Lead Magnets – what exactly are they and what you should be offering
  • Examples of different lead magnets that you could easily create
  • How to use webinars as a lead magnet and creating value
  • How JD and Greg run their webinars
  • Different types of landing pages on a website that you should be using
  • What Google and Facebook compliant landing pages look like
  • Tools to use to build landing pages
  • What is an Authority site and why it is necessary
  • Split Testing and why you should be focusing on it.
  • Difference between A/B Split Testing and Multi Variant Split Testing
  • Why you should start getting details of your customers and leads right now

Links & Resources Mentioned in This Episode:

Thanks for Listening & Next Steps!

Thanks so much for joining us this week. Have some feedback you’d like to share? Leave a note and start or join the conversation in the comments section below?

If you enjoyed this episode, please subscribe and leave an honest review for Sales For Profit on iTunes. Ratings and reviews are super helpful and greatly appreciated as it helps us expose this show to a wider audience – plus, we read each and every one of them!

SFP04: The Problem Solution Formula

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Problem Solution

JD & Greg demystify the Problem Solution marketing formula. What it means; how many business owners are missing the mark when they are marketing their services & products; and how by simply tweaking the framework of the messaging they could generate more leads and increase their sales.

This is the simple marketing formula that infomercials, insurance companies and the big advertisers use but almost 95% of other business owners have no idea about it or don’t use it.

JD & Greg also dive into how they helped their clients to implement the same formula to create massive growth.

In This Episode You’ll Discover:

  • What exactly is problem solution marketing (emotional direct response marketing)?
  • The 5 step marketing formula:
    • Describe the problem
    • Aggravate the problem
    • Offer the solution
    • Provide proof of solution (testimonials)
    • Call to action
  • Case study #1 – How Greg worked with a neurosciences company to implement the problem/solution formula to revolutionise their business
  • Case study #2 – How JD turned around the business of a lady who helps children with dyslexia to generate leads and sales using the problem/solution approach
  • Why you should focus more on creating direct response problem/solution based advertising
  • Case study #3 – How JD combined a great marketing idea and the problem/solution formula to get the phones constantly ringing for Greater Building Society
  • Case study #4 – How travel agents and travel booking companies use problem/solution formula
  • The three questions Greg asks his customers to help figure out their problems and potential solutions
  • For further examples on problem/solution marketing have a look at the insurance industry and obviously JD and Greg’s websites.

Links & Resources Mentioned in This Episode:

Thanks for Listening & Next Steps!

Thanks so much for joining us this week. Have some feedback you’d like to share? Leave a note and start or join the conversation in the comments section below?

If you enjoyed this episode, please subscribe and leave an honest review for Sales For Profit on iTunes. Ratings and reviews are super helpful and greatly appreciated as it helps us expose this show to a wider audience – plus, we read each and every one of them!

SFP03: The Profit Triad

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3-the-profit-triad

Episode Three and we’re pretty excited that we’ve made it this far! In this episode you’ll learn about the 3 Proven Digital Marketing Levers for Increasing Customers, Sales and Profit in your business.

Greg shares about how previously as a business they were always focused on more leads and more sales but not necessarily more profit and you’re probably thinking, well that’s crazy – everybody goes into business to make a profit, which it true but surprisingly after working with hundreds of clients, Greg quickly discovered that they weren’t the only ones.

In This Episode You’ll Discover:

  • Greg Cassar’s Profit Triad:
    • More Leads – Acquiring more customers.
    • More Sales – Getting them spending more.
    • More Profit – Get them coming back again.
  • The importance and ‘how to’ of Relevancy and Direct Response.
  • Sales Funnels, Upsells and Order Form Bumps.
  • Remarketing/Retargeting

One of the big problems identified in businesses is what Greg terms ‘One Shot Marketing’ and he shares what he believes the real goal businesses should be chasing.

Links & Resources Mentioned in This Episode:

Thanks for Listening & Next Steps!

Thanks so much for joining us this week. Have some feedback you’d like to share? Leave a note and start or join the conversation in the comments section below?

If you enjoyed this episode, please subscribe and leave an honest review for Sales For Profit on iTunes. Ratings and reviews are super helpful and greatly appreciated as it helps us expose this show to a wider audience – plus, we read each and every one of them!

SFP02: The Wheel of Wow

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2-the-wheel-of-wow

 

Episode Two and we’re stoked to be back together to share our thoughts on Sales for Profit and specifically today, the Wheel of Wow.

In this episode JD takes you through his proven formulas through what he calls The Wheel of Wow. JD and Greg share their opinions on one of the major fails so many businesses face… a proper Marketing Plan. The focus is always swayed towards business operational plans when the most important plan in any business is their marketing plan.

In This Episode You’ll Discover:

  • JD’s 5 Point Wheel of Wow
    1. WHO Is Your Target Market – being laser focused on the exact market, your perfect avatar.
    2. Create A Wow Takes Their Eyes Off The Price – Do you even know the price of a happy meal?
    3. Use Problems/Solutions Formula –Giving real-life scenarios that audiences relate to – problem > aggravate > solution > prove > call to action.
    4. Be Different Online! Create A Direct Response Website – Homepage, Category Page, Product Page and Checkout!
    5. Build Repetitive Trade! – It doesn’t make sense to have a customer just once.

Greg and JD share scenarios of their experience with clients to outline the importance of the real take-away from this episode > Problem > Aggravate > Solution > Prove > Call to Action.

Links & Resources Mentioned in This Episode:

Thanks for Listening & Next Steps!

Thanks so much for joining us this week. Have some feedback you’d like to share? Leave a note and start or join the conversation in the comments section below?

If you enjoyed this episode, please subscribe and leave an honest review for Sales For Profit on iTunes. Ratings and reviews are super helpful and greatly appreciated as it helps us expose this show to a wider audience – plus, we read each and every one of them!

SFP01: Welcome & The 3 Big Things

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1-3-big-things

We’re excited to announce the first ever episode of the ‘Sales for Profit’ Podcast. On this episode, you’ll meet Marketing Strategist JD (John Dwyer) and Digital Marketing Profit Strategist Greg Cassar.

You’ll experience why this Podcast is different with ‘Advanced Marketing and Business Strategy’ that is focused on driving More Sales’ and ultimately ‘More Profit and Cash’ for you the business owner.  The show’s two hosts have a healthy fun banter as they bounce of each other resulting in an entertaining fly on the wall type chat with a bit of a laugh that you will enjoy.

In This Episode You’ll Discover:

  • A key strategic thinking question from Tony Robbins “If you couldn’t pass on any wealth to your next generation, but instead just key concepts or learning’s what would they be?”
  • JD Shares knowledge on his 3 Big Things:
    1. Create a ‘Wow Factor’ to get attention and take the focus off the price
    2. The Importance of the ‘Value Add’ rather than the ‘Discount’
    3. Repeat Customers, not one shot marketing and ‘love the customer you have’
  • Greg Shares knowledge on his 3 Big Things:
    1. Direct Response Marketing so your prospects know you, like you, trust you and want to do business with you
    2. Millionaire Mindset – the rich and the poor think differently and get different outcomes as a result
    3. Financial IQ – very rarely discussed but so important as this is how to run the business end of your business and drive profitability and more cash

Links & Resources Mentioned in This Episode:

 

Thanks for Listening & Next Steps!

Thanks so much for joining us this week. Have some feedback you’d like to share? Leave a note and start or join the conversation in the comments section below?

If you enjoyed this episode, please subscribe and leave an honest review for Sales For Profit on iTunes. Ratings and reviews are super helpful and greatly appreciated as it helps us expose this show to a wider audience – plus, we read each and every one of them!