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SFP 23: Authority Content

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Authority Content

In this episode, Greg interviews David Jenyns, an author and an SEO expert. Dave shares strategic insights into Authority Content and on how people are and could be using it. You’ll discover changes in SEO and how ‘Modern’ SEO is working. You will also learn what the 3 P’s are and what Dave has got to share about his book with you. 

In This Episode You’ll Discover:

  • Who is Dave? and what is his Metastock Programming Study Guide?
  • How has SEO changed over the years and what you should know about it?
  • Get updated with how ‘Modern’ SEO works.
  • Why creating helpful, useful, and relevant content is crucial?
  • How to use Google with usermetrics?
  • What is Authority Content?
  • Why you require consistency?
  • How to create Frameworks that will stand the test of time?
  • Why the content needs to come from the business?
  • The 3 P’s – Present – Product and Promote. 
  • The side bonuses you get when you go through the process.
  • Why you should do videos and podcasts?
  • How eCommerce sites could make the most of this strategy?
  • What Dave’s book has in store for you?

Links & Resources Mentioned in This Episode:

 Quotes from the episode:

In Modern SEO, you always put the user first. #salesforprofit Click To Tweet The purpose is to get someone’s attention and to hold them long enough. #salesforprofit Click To Tweet You need to have the right bait to catch the right fish. Click To Tweet

Thanks for Listening & Next Steps!

Thanks so much for joining us this week. Have some feedback you’d like to share? Leave a note and start or join the conversation in the comments section below?

If you enjoyed this episode, please subscribe and leave an honest review for Sales For Profit on iTunes. Ratings and reviews are super helpful and greatly appreciated as it helps us expose this show to a wider audience – plus, we read each and every one of them!

SFP 22: Remarketing

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Remarketing

If you’re one to think that once a customer says no or leaves the site, they’re gone and unlikely to return, you might want to reconsider. Get to know remarketing and how it can save your business and take it to the next level. Learn how Greg and JD use remarketing and the four ways you can do it too.

In This Episode You’ll Discover:

  • Pokemon go.
  • Virtual reality.
  • JD’s Pokemon Go Sweepstake Idea.
  • The Mistakes of painting a Bakery like McDonald’s.
  • What remarketing is and why it could help you save a lot of money!
  • How it works and how much Greg spends on it.
  • Techniques in transforming cold traffic into warmer traffic.
  • Why you should have great quality content.
  • The best ways to track the audience.
  • How to use remarketing on events.
  • The four different ways to use remarketing:
    • Brand, product, or service
    • Octopus
    • Funnel and nurture
    • Dynamic
  • Learn how to remarket through Facebook Videos.
  • Ecommerce and dynamic remarketing.
  • Clients Greg knows who use remarketing
  • Why JD thinks this is fantastic.
  • Why remarketing is cheap.
  • Direct Response and Branding.

Links & Resources Mentioned in This Episode:

 Quotes from the episode:

Having the right message for the right person at the right time. #salesforprofit Click To Tweet You can’t ignore branding and you can’t ignore direct response. You need a bit of both these days. #salesforprofit Click To Tweet

Thanks for Listening & Next Steps!

Thanks so much for joining us this week. Have some feedback you’d like to share? Leave a note and start or join the conversation in the comments section below?

If you enjoyed this episode, please subscribe and leave an honest review for Sales For Profit on iTunes. Ratings and reviews are super helpful and greatly appreciated as it helps us expose this show to a wider audience – plus, we read each and every one of them!

SFP21: Branding

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Branding

From the colour of paint on the walls in your house to the car you are driving, branding is vital in your personal life and in business life. Today, join Greg and John as the talk in-depth about all things branding. Discover the intricate world of branding and how you can apply it today in your life and in your business.

In This Episode You’ll Discover:

  • Greg is repainting his house…
  • JD’s short story about painting…
  • What does JD mean on ‘Message to Market Match’ Branding?
  • Discovering and recognising what your brand persona is/will be.
  • Why your choice of paint colour for your establishment matters?
  • Even your car speaks of who you are!
  • How your homepage becomes your brand?
  • Why you want to consider an expert when it comes to design?
  • Why you should have a separate branding strategy for separate markets?
  • How to create a good tagline?
  • Why it is important to create a short company name?
  • Companies with great tag lines…
  • The Jetstar story…
  • What criteria should be considered for a good domain name?

Links & Resources Mentioned in This Episode:

 Quotes from the episode:

In real estate you make money when you buy. #salesforprofit Click To Tweet You have to know what you’re good at. #salesforprofit Click To Tweet You can sell and build a brand at the same time. #salesforprofit Click To Tweet If you play shit long enough, then it will become a hit. #salesforprofit Click To Tweet The collective intelligence of the group over any individual. #salesforprofit Click To Tweet

Thanks for Listening & Next Steps!

Thanks so much for joining us this week. Have some feedback you’d like to share? Leave a note and start or join the conversation in the comments section below?

If you enjoyed this episode, please subscribe and leave an honest review for Sales For Profit on iTunes. Ratings and reviews are super helpful and greatly appreciated as it helps us expose this show to a wider audience – plus, we read each and every one of them!

SFP20: Webinar Funnels Money Machines Part 2

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Webinar Funnels Money Machines part 2

On our last podcast SFP19: Webinar Funnel Money Machines Part 1, Greg and JD went through a huge list of  lessons and learnings they’ve discovered when it comes to webinars. In this second half of the two-part series, Greg and JD continue to share some effective tips that make your webinar a money-making machine. Learn how to drive traffic, how to monetise your webinar, and how to use some of the most advanced tools available for webinars. Now it’s time to get into the details of how some fellow great marketers have succeeded.

In This Episode You’ll Discover:

  • Effective ways to get traffic to a webinar.
  • How to get started with email blasts.
  • How to decide on the demographics of your target market.
  • How to use Facebook traffic to your advantage.
  • How to use use affiliates correctly to get email lists.
  • What strategies JD used in targeting a different demographic.
  • Traffic sources available that you can use for your purposes.
  • How to model your advertising after that of similar marketers’.
  • Tony Robbins and his marketing campaign.
  • How to monetise your webinar.
  • Things to put on the ‘thank-you’ page.
  • What we mean by indoctrination in the webinar context.
  • Why sending out reminders prior to the launch of your webinar is vital.
  • Why having an order page is crucial.
  • Why using videos instead of voice alone will make the audience more likely to trust you.
  • How to use a teleprompter.
  • What you need to do after posting your webinars.
  • How to add the countdown system.
  • How to sync Facebook ads with various advanced tools.

Links & Resources Mentioned in This Episode:

 Quotes from the episode:

Success leaves clues. #salesforprofit Click To Tweet Don’t try to reinvent the wheel. #salesforprofit Click To Tweet You’re better off starting with something working then adding sophistication afterwards. #salesforprofit Click To Tweet You want to be a marketing Hawk in your field. #salesforprofit Click To Tweet

Thanks for Listening & Next Steps!

Thanks so much for joining us this week. Have some feedback you’d like to share? Leave a note and start or join the conversation in the comments section below?

If you enjoyed this episode, please subscribe and leave an honest review for Sales For Profit on iTunes. Ratings and reviews are super helpful and greatly appreciated as it helps us expose this show to a wider audience – plus, we read each and every one of them!

SFP19: Webinar Funnel Money Machines Part 1

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Webinar Funnels Money Machines Part 1

Webinar are used by countless marketers to get leads and to sell their products or services. In this episode, JD and Greg talk about webinar funnels and about how it could become a terrific money-making machine. Don’t miss this podcast and learn how to conduct your very own webinars! Learn what tools to use and what you need to do to develop your marketing skills too!

In This Episode You’ll Discover:

  • What a webinar is and why you should care.
  • Why Greg loves the ‘event-based’ part of a webinar.
  • Learn the best ways to sell your brand, your product, and yourself.
  • A story of a guy who used webinars to let his business flourish.
  • Discover why delivering value in advance is crucial.
  • The reasons why webinars are now cheaper.
  • The different types of webinars.
  • Why manual webinars are more effective but some of its downsides.
  • The reasons why you would prefer an automated webinar.
  • The differences between the natural version versus the produced version.
  • The pros and cons of using filler words.
  • What tools should be used in a webinar?
  • How to do quick funnels through landing pages.
  • List of various presentation styles on webinars that you can use.
  • JD’s and Greg’s personal styles on their webinars.
  • What are some Platform Closing skills?
  • How to teach in a webinar.
  • The differences between a webinar and an actual seminar.
  • The celebrity factor and the 2 grand price point.
  • What to do if your webinars don’t work?
  • The importance of never giving up.

Links & Resources Mentioned in This Episode:

 Quotes from the episode:

There’s no right or wrong answer when it comes Manual vs Automated webinar. #salesforprofit Click To Tweet Once you get the data, you have the opportunity to annoy them until they buy or they die. #salesforprofit Click To Tweet Be careful that you don’t give away the keys to the kingdom, otherwise you won’t be able to sell anything.… Click To Tweet Problem-solution is my mantra for all advertising. #salesforprofit Click To Tweet Present the problem, provide the solution, provide proof, and of course, present a call to action. #salesforprofit Click To Tweet

Thanks for Listening & Next Steps!

Thanks so much for joining us this week. Have some feedback you’d like to share? Leave a note and start or join the conversation in the comments section below?

If you enjoyed this episode, please subscribe and leave an honest review for Sales For Profit on iTunes. Ratings and reviews are super helpful and greatly appreciated as it helps us expose this show to a wider audience – plus, we read each and every one of them!

SFP18: Creating more Fun in your Business

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Creating more fun in your business

If you’re struggling to build a great team for your business, then this episode is for you. In today’s special episode, JD and Greg chat to Franziska Iseli who is a big advocate of business-life balance. She shares tips on building a happy team that grows together and also the reason why she believes she can grow the business without compromising her exciting lifestyle!

In This Episode You’ll Discover:

  • Who Franziska is and the secret behind her accent.
  • How she sets her priorities right with her company.
  • The importance of adding time blocks where no one can book her.
  • Building a team that helps you reach your goal.
  • Why you should focus on quality not just for clients but for team members as well.
  • Management By Objectives and what it means for you.
  • How to have a happy team.
  • A list of cool activities she has with her team.
  • Creating a unique culture and why it matters.
  • Getting away from the “More” mentality.
  • Focusing on the priorities of the business.
  • Partnering with people not just for the money.
  • Building systems and duplicating them.
  • How to encourage celebration of little achievements.

Links & Resources Mentioned in This Episode:

 Quotes from the episode:

What makes someone more successful is happiness. #salesforprofit Click To Tweet It doesn’t matter if they work less, as long as everything is looked after. #salesforprofit Click To Tweet The most important thing is that you do not micromanage your team, but empower. #salesforprofit Click To Tweet I want to create leaders and not followers. #salesforprofit Click To Tweet When you’re happy, you will be more successful. #salesforprofit Click To Tweet

Thanks for Listening & Next Steps!

Thanks so much for joining us this week. Have some feedback you’d like to share? Leave a note and start or join the conversation in the comments section below?

If you enjoyed this episode, please subscribe and leave an honest review for Sales For Profit on iTunes. Ratings and reviews are super helpful and greatly appreciated as it helps us expose this show to a wider audience – plus, we read each and every one of them!

SFP17: The Power of Testimonials

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SFP 17 The Power Of Testimonials

When it comes to online marketing, one of the most effective ways to gain clients is through video testimonials. In this episode, JD shares his coveted techniques in making video testimonials that convert! Discover why video testimonials are better and how to dissect and create a convincing testimonial. Plus, the 7 techniques JD personally uses and a mock testimonial between the hosts!

In This Episode You’ll Discover:

  • Why you should unleash the power of testimonials?
  • How first impressions matter?
  • Adding overwhelming proof on your site.
  • Why video testimonials are better than written?
  • Making your testimonials as specific and meaningful as possible.
  • The big mistakes people make on creating testimonials.
  • When to ask for them?
  • Formula of a great testimonial.
  • The right length of a video testimonial.
  • How to edit a video testimonial?
  • Where to place your videos on the website?
  • Half a dozen techniques that John personally use.
  • Mock testimonial between the two hosts.

Links & Resources Mentioned in This Episode:

Thanks for Listening & Next Steps!

Thanks so much for joining us this week. Have some feedback you’d like to share? Leave a note and start or join the conversation in the comments section below?

If you enjoyed this episode, please subscribe and leave an honest review for Sales For Profit on iTunes. Ratings and reviews are super helpful and greatly appreciated as it helps us expose this show to a wider audience – plus, we read each and every one of them!

SFP16: Making Money With Product Launches

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Making Money With Product Launches

JD is sipping mojitos on the beach so to fill in for him, Greg has brought in a great copywriter, direct response marketer and product launch expert Scott Bywater. Scott helps people with email lists orchestrate a six figure product launch and convert it into an evergreen funnel. Greg picks Scott’s brains on all things product launch and how to make them work to make more money for your business, its an episode no to be missed.

In This Episode You’ll Discover:

  • What exactly an email product launch is all about
  • The most important aspect of your product launch
  • Why you should be creating a buying frenzy on the launch day
  • The two different types of launches and how long to run them for
  • Keys to making your launch work
  • Types of content you should be including in your pre launch
  • Sales letter, sales videos, webinars, application process – what to choose on open day?
  • Downside of product launches
  • Turning your launches into evergreen funnels
  • Tools to use for your product launch
  • Using affiliates and buying media to boost your product launches

Links & Resources Mentioned in This Episode:

Thanks for Listening & Next Steps!

Thanks so much for joining us this week. Have some feedback you’d like to share? Leave a note and start or join the conversation in the comments section below?

If you enjoyed this episode, please subscribe and leave an honest review for Sales For Profit on iTunes. Ratings and reviews are super helpful and greatly appreciated as it helps us expose this show to a wider audience – plus, we read each and every one of them!

SFP15: Success Secrets Of A Serial Entrepreneur with Neil Patel

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SFP15 Success Secrets Of A Serial Entrepreneur with Neil Patel

In this episode Greg shares with you an interview he had with the very successful, very smart Mr Neil Patel. Below is a shortened transcript of the interview. Also check out the links below to the resources mentioned in this episode, they are not to be missed.

Crazyegg is an amazing tool that does Heatmaps, Scrollmaps etc. What are any key learning’s you can share with us about how site visitors navigate around websites?

Neil: Some general usability tweaks and tips for people. One that most people don’t realize is when you’re on checkout pages remove all forms of navigation and you’ll typically boost conversion rates.

The other thing I’ve found is two step checkout processes usually have a 10% higher conversion rate than a one step checkout process. Think of it like dating. Think about marriage. You can’t just ask someone “Hey, will you marry me?” It never happens, unless you’re in Vegas and you’re trashed. But, what end up happening is something like, “wow you’re awesome, let’s go out for coffee.” You do coffee. Then, you may end up kissing them. You end up meeting their parents. You get to know them. You date for a while. You live together. Then, you may end up getting married. It’s this whole process. Psychologically speaking, the web is the same way. If I convince you to give me your email address and password or your name and email address, you’re already like “Well, I already gave Neil my email and password so I might as well just finish the purchase.”

But, when you give someone a daunting page that has all these fields they’re just like ‘wow, this is so much to do, I’m just going to leave’. When you’ve already got someone to commit with micro-commitments, they are much more likely to convert into a customer. What about sliders, or they’re sometimes called carousels. Is one or many better for conversion?

Neil: I’ve done a ton of A/B testing and all my data shows that carousels decrease conversions. Carousels are just distracting. The biggest thing that actually impacts a website’s usability and conversions is typically text. That’s the number one thing that people should be focusing on from instead of images and carousels and all these bells and whistles. You don’t need fancy websites. You need to tell people what they’re going to get, show it to them, convince them to buy it with testimonials, case studies etc, and then let them buy.

How about scrolling? What percentage of people are scrolling to the bottom of sites?

Neil: I actually see less than 20% of the people go to the bottom of a website. Very few people scroll. If your whole website fits above the fold within the monitor resolution, you’re fine as

100% of people are going to see it. Once you start getting quite long in which you’re four or five folds make up your website, you’re typically looking at around 20% are going to go all the way to the bottom.

KISSMetrics takes the learning’s of the site visitors and their actions to a much deeper level. Can you explain how it works and how best to use it to make an online business more profitable?

Neil: With KISSmetrics what we ended up finding is there are multiple devices that people use from mobile phones to laptops to desktop computers. Some people even have multiple computers within their home. What ends up happening is you can visit the website ten times from different devices.

What we do is we track people, so instead of it showing up as ten visitors it shows up as one. In addition to that, we’ll cross pollinate every interaction you’ve made with the website, and map out your actual user flow so that way you can figure out things like ‘Greg here is a converting user. He is our ideal customer. He’s engaged. He logs in. He buys from us many times.’

Let’s say you’re Amazon, and let’s say hypothetically Amazon’s using us. You may want info like “Ok, here are all the customers like Greg who buy on a regular basis from us. What are the specific user flows and patterns that Greg goes through to purchase?”

We’ll map that out and then the website owner knows to push more people down this flow that Greg took because it’s the highest converting flow. Then, from there they can generate more sales.

It’s very data intensive. The product is more complex than I would like. We’re definitely working on improving the simplicity of it. Nonetheless, if you’re a big business and you have a ton of data it can help you make quite a bit more cash.

On the business startup side – Crazyegg was self funded, where as KISSmetrics had a VC round of $13m. What were the key learning’s from these two completely different approaches?

Neil: Crazyegg was bootstrapped. We used our own money. I think my co-founder and I put in around a half a million bucks of borrowed money into it to grow it and start it off. We struggled for the first few years, and then it started taking off. We learned quite a bit from it. If I knew what I knew today back then it would be a much bigger company.

When it comes to KISSmetrics we raised money. KISSmetrics is like crazyegg. We spun it out into different companies. Crazyegg was bleeding quite a bit of cash at that time. We were funding all the operations through consulting.

What I ended up finding out from a venturebacked business is that you have to grow very fast. It doesn’t matter if you’re profitable, because you’re worth it for someone to acquire if you can get enough of the market share.

What we ended up finding out with doing a funded-based company is it’s quite a bit of work, more than most people think. You spend a lot of time fundraising, and dealing with board meetings. Luckily, we have good investors, so it’s actually quite relaxing, quite easy from that aspect and we can focus on the business.

If you’re not growing fast enough you don’t have a business. With a venture backed startup it’s pretty much you try to either hit a home run or you go to zero. In essence, you die trying.

Both models are great.

The biggest thing that I ended up learning is that you can grow much faster if you’re venture backed, but you also don’t own the full percentage of the business. You have to give up quite a bit of equity to investors. I like both, and I think some startups are meant to be bootstrapped, in which they’re never going to be worth hundreds of millions of dollars so it doesn’t make sense to raise money from outside investors.

Some startups are meant to be those billion dollar ideas in which they’ll either work or they won’t, and those are the type of companies that you should try to raise money for.

With Quicksprout, Neil, there is no doubt you are an excellent writer, and that helps with growing readership, but what are other key strategies that you have used successfully for growing authority blogs?

Neil: I think having other writers is fine, as long as the content’s good, whether you know how to write or not or whether you’re paying someone else, it doesn’t matter. You just need to publish really good content. That’s the most important thing. Someone comes to a blog to read the content. If your content sucks, no one’s going to want to read it.

The next thing is you need to really engage with the community. Just like your social profiles, if you just keep posting tweets but you never engage, interact, comment, no one is going to actually convert into a customer. Why? You don’t have that bond. With the blog you actually have to go out there and respond to your commenters. No man’s an island. You don’t want someone to take the time to put a comment and not even thank them for writing the comment.

It’s really important, because once you build that rapport and that bond with your visitors they’re more likely to come back and purchase when you offer them products that they can potentially buy. Those are the two main mistakes that I see people making.

The third one is most bloggers focus on content and not the headlines. What most people don’t know is eight out of ten people will read a headline in a news article or a blog, and only two out of ten will actually read the content. If you can create an enticing headline you’re more likely to increase the number of people that actually read the content. I would focus at least 20, 30 minutes coming up with your blog headline.

Links & Resources Mentioned in This Episode:

Thanks for Listening & Next Steps!

Thanks so much for joining us this week. Have some feedback you’d like to share? Leave a note and start or join the conversation in the comments section below?

If you enjoyed this episode, please subscribe and leave an honest review for Sales For Profit on iTunes. Ratings and reviews are super helpful and greatly appreciated as it helps us expose this show to a wider audience – plus, we read each and every one of them!

SFP14: The Power Of Events

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The Power Of Events

When it comes to offline marketing methods, there are very few that have the power of events. In this episode JD and Greg go through the benefits that events bring to your business (no matter what kind), structuring an event for maximum impact, using webinars as part of your event strategy and much more.

In This Episode You’ll Discover:

  • The events JD and Greg have been running recently
  • Generating leads through running preview events
  • Speaking at other events with influencers to position yourself
  • How to make all your marketing powerful and useful
  • The purpose of your event and why you should offer something at the end
  • Types of events – delivery events vs selling events
  • How to structure your next event
  • Hijacking events and how to go about it
  • Difference between running webinars and live events
  • Using automation to increase the know, like and trust factor

Links & Resources Mentioned in This Episode:

Thanks for Listening & Next Steps!

Thanks so much for joining us this week. Have some feedback you’d like to share? Leave a note and start or join the conversation in the comments section below?

If you enjoyed this episode, please subscribe and leave an honest review for Sales For Profit on iTunes. Ratings and reviews are super helpful and greatly appreciated as it helps us expose this show to a wider audience – plus, we read each and every one of them!