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SFP13: Lessons Learned

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SFP 13 Lessons Learned

If you have been in business as long as Greg and JD have, you tend to pick a few things along the road. In this episode they share their top three lessons learnt along the way and how those lessons can help you increase sales and profit for your business.

In This Episode You’ll Discover:

  • Greg’s lesson #1: Build the list
  • Importance of building the list, be it online or offline business
  • JD’s lesson #1: Deliver the unexpected
  • How it makes a difference when you deliver the unexpected
  • Greg’s lesson #2: Automate more
  • Why you should be adding smarts in your autoresponder campaigns.
  • Including automated webinars as part of your campaigns
  • JD’s lesson #2: Get it in writing
  • The significance of having what you agreed upon in writing (Its not just about legal stuff)
  • Greg’s lesson #3: Being firm but fair
  • The issue of being too nice
  • JD’s lesson #3: MBO – Management By Objectives
  • What management by objectives means and why you should apply it

Taking these 6 lessons alone and applying them in your business can save you time, money and hassle. Be an action taker and turn these lessons into common practice in your business.

Links & Resources Mentioned in This Episode:

Thanks for Listening & Next Steps!

Thanks so much for joining us this week. Have some feedback you’d like to share? Leave a note and start or join the conversation in the comments section below?

If you enjoyed this episode, please subscribe and leave an honest review for Sales For Profit on iTunes. Ratings and reviews are super helpful and greatly appreciated as it helps us expose this show to a wider audience – plus, we read each and every one of them!

SFP12: Offline Tactics

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Offline Tactics

When it comes to your marketing efforts, it is best not to put all your eggs in one basket. In this episode Greg and JD not only explain why (their answer might surprise you) but they also get into the nuts and bolts of different types of offline tactics that you could use to grow your business to not only generate leads and sales but also increase your online traffic.

In This Episode You’ll Discover:

  • How Greg and JD teach their kids about sales and wow marketing
  • The two different camps of marketing
  • Why offline marketing makes sense
  • How to generate leads from an industry magazine or a newspaper
  • Getting in-front of your customers using direct mail
  • Using video brochures to market your products and services
  • The 5 step marketing formula
  • Combining online and offline marketing strategies
  • Driving online traffic through offline tactics
  • JD’s marketing strategy to fill up his seminars (hint: it involves chocolate covered strawberries)
  • Why you can’t afford to put all your eggs in one basket

Links & Resources Mentioned in This Episode:

Thanks for Listening & Next Steps!

Thanks so much for joining us this week. Have some feedback you’d like to share? Leave a note and start or join the conversation in the comments section below?

If you enjoyed this episode, please subscribe and leave an honest review for Sales For Profit on iTunes. Ratings and reviews are super helpful and greatly appreciated as it helps us expose this show to a wider audience – plus, we read each and every one of them!

SFP11: Facebook Video View Ads

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Facebook Video Ads

Are you looking to get your message out to your target audience? Do You Want to increase your brand recognition? Generate more leads and sales? If you answered yes to one or more of these, then you don’t want to miss this episode. Greg and JD dive deep into Facebook Video View Ads and share why it is a game changer and how you can deploy this cost effective tool with a very limited marketing budget to help grow your business.

In This Episode You’ll Discover:

  • Why you need to be using video in your online marketing
  • What Facebook video view ads are and why they are important
  • The specificity of Facebook ads and how you can target your buyers
  • How to record and create videos in a quick, easy and cheap way
  • The 95% rule that has been a massive game changer in Greg’s business
  • Type of marketing messages you need to be putting in-front of your audience
  • Explainer doodle videos and why they should be part of your video marketing strategy
  • The magic wand technique to help you come up with the content
  • Ideal length of Facebook video view ads
  • What you should do differently when it comes to creating videos for Facebook
  • How to maximise your video footage for multiple ads
  • Costs and ROI benchmarks for Facebook video view ads
  • What remarketing is and how you can target your people who’ve visited your website before
  • How to be seen everywhere and increase your brand recognition
  • What you should remember when creating videos
  • Your ‘Next Steps’ actions guide to get you started with Facebook video view ads

Links & Resources Mentioned in This Episode:

Thanks for Listening & Next Steps!

Thanks so much for joining us this week. Have some feedback you’d like to share? Leave a note and start or join the conversation in the comments section below?

If you enjoyed this episode, please subscribe and leave an honest review for Sales For Profit on iTunes. Ratings and reviews are super helpful and greatly appreciated as it helps us expose this show to a wider audience – plus, we read each and every one of them!

 

SFP10: What If Disney Ran Your Business?

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If Disney Ran Your Business

How Would Your Business Be Different If Disney Ran It? Listen to this podcast episode and find out…

In this episode Greg and JD go through what would happen if Disney ran your business and how they go about delivering a great customer experience in their theme parks and hotels. You will also learn how you can apply those same principles to bring in the WOW factor in your business and deliver a knockout experience.

In This Episode You’ll Discover:

  • How JD got involved with the whole Disney business
  • Why good customer service just does not cut it these days
  • Why Disney doesn’t believe in good customer service
  • Delivering WOW marketing in your business and over-delivering on your promise
  • Examples of how Disney delivers a memorable customer experience
  • Handling complaints and customer issues “Disney style”
  • Other companies that deliver great customer experiences
  • What actions you should take to create a memorable customer experience
  • Teaser of the next podcast episode on Facebook Ads

Links & Resources Mentioned in This Episode:

 

Thanks for Listening & Next Steps!

Thanks so much for joining us this week. Have some feedback you’d like to share? Leave a note and start or join the conversation in the comments section below?

If you enjoyed this episode, please subscribe and leave an honest review for Sales For Profit on iTunes. Ratings and reviews are super helpful and greatly appreciated as it helps us expose this show to a wider audience – plus, we read each and every one of them!

SFP09: Getting Stuff Done

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Getting Stuff Done

Struggling with getting stuff done, then this the episode for you.
In this episode Greg and JD go through all the tricks in the book from the mindset around learning, the strategies & techniques for improving time management, importance of surrounding yourself with right people, the tools they use and a lot more.
So if you are serious about getting sh** done then hit play and get ready to be blown away.

In This Episode You’ll Discover:

  • Mistakes people make when it comes to learning and personal development
  • How to get the growth you desire in your business
  • Balancing between working in and on your business
  • Why surrounding yourself with the right people is one of the best things you could do
  • The importance of speed of implementation
  • Managing and juggling different balls/projects
  • The Impact Ease Grid to help you identify which project to run with and which to cull
  • Getting leverage by building a team around you
  • Management by objectives strategy to manage your time
  • Tools that Greg and JD to use to get stuff done
  • How to tackle the impossible

Links & Resources Mentioned in This Episode:

Thanks for Listening & Next Steps!

Thanks so much for joining us this week. Have some feedback you’d like to share? Leave a note and start or join the conversation in the comments section below?
If you enjoyed this episode, please subscribe and leave an honest review for Sales For Profit on iTunes. Ratings and reviews are super helpful and greatly appreciated as it helps us expose this show to a wider audience – plus, we read each and every one of them!

SFP08: Branding & Direct Response

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Branding & Direct Response

Ever wondered what you should be focusing on to grow your business, Branding or Direct Response?
Then don’t worry any more, in this episode Greg Cassar and John Dwyer get into the nuts and bolts of Branding and Direct Response. What it means, how to build a brand and a direct response campaign, how to integrate it all, examples of how other businesses are doing it and more.

In This Episode You’ll Discover:

  • Where does branding fit with direct response?
  • How Steve Irwin merged his personal brand and direct response to promote Australia zoo.
  • The definition of branding & direct response.
  • How branding differs from direct response and how they work together.
  • What a challenger brand is and how they can become successful.
  • How your products play a role in branding.
  • Combining your brand and direct response using targeted ads with Google and Facebook ads for your existing leads.
  • Deciding on spending your hard earned dollars on branding and direct response.
  • Benefits of building a powerful brand.
  • The intrinsic value of a brand, why people pay more and how to build it.
  • How to build your own personal brand and find your unique selling point.
  • Delivering a knockout customer experience and how Disney and Apple do it.
  • How big brands merge their branding and direct response.

Links & Resources Mentioned in This Episode:

 

Thanks for Listening & Next Steps!

Thanks so much for joining us this week. Have some feedback you’d like to share? Leave a note and start or join the conversation in the comments section below?

If you enjoyed this episode, please subscribe and leave an honest review for Sales For Profit on iTunes. Ratings and reviews are super helpful and greatly appreciated as it helps us expose this show to a wider audience – plus, we read each and every one of them!

 

SFP07: Internet Ducks Part 2

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Internet Ducks Part 2

In this episode JD and Greg discuss the second lot of the 16 Internet Ducks you need to have in a row in your business. If you missed the first part then go to Internet Ducks Part 1.

If there was some sort of recipe of business success then this is it. From years of experience in his own business and working with hundreds of clients, Greg has discovered this framework and has called it “The Internet Ducks” inspired from the old adage “Getting Your Ducks In A Row”.

Think of your business as a cake and while baking a cake if you were to miss a critical ingredient then it simply won’t rise, such is the internet ducks recipe.
Its all the things you need to be doing right in your business to help it rise and succeed.

In This Episode You’ll Discover:

  • The previous 8 ducks you need to line up in a row.
  • Duck #9: Google & Facebook like it – Google and Facebook have to like what your business is, that includes your website and any advertising you setup.
  • Duck #10: Time Effective – You need to be able to scale your products in such a manner that you are not working in every step of the process (systemization is key)
  • Duck #11: Range depth – Repetitive sales, you don’t want to sell only one product. You want to provide a range of products and services that meet your customers other needs.
  • Duck #12: Passion/Enjoyment – Not 100% mandatory but it really helps if you love what you are doing and care about the results your clients get.
  • Duck #13: Energy units – You need to give enough energy to one thing to see it to completion and smash it out of the park rather than splitting that energy into different projects and never completing one.
  • Duck #14: Speed of Implementation – When you learn something new, how quickly do you action it and see it to completion?
  • Duck #15: Timing – Timing of the market is critical and vital when it comes to implementation, being too early doesn’t help nor does being too late.
  • Duck #16 : Mindset – The most important out of all of them – Have an abundant, can do, positive, learning mindset. 70% of everything comes down to the mindset.

Links & Resources Mentioned in This Episode:

Thanks for Listening & Next Steps!

Thanks so much for joining us this week. Have some feedback you’d like to share? Leave a note and start or join the conversation in the comments section below?

If you enjoyed this episode, please subscribe and leave an honest review for Sales For Profit on iTunes. Ratings and reviews are super helpful and greatly appreciated as it helps us expose this show to a wider audience – plus, we read each and every one of them!

 

SFP06: Internet Ducks Part 1

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Internet Ducks Part 1

In this episode JD and Greg discuss the first lot of the 16 Internet Ducks you need to have in a row in your business.

If there was some sort of recipe of business success then this is it. From years of experience in his own business and working with hundreds of clients, Greg has discovered this framework and has called it “The Internet Ducks” inspired from the old adage “Getting Your Ducks In A Row”.

Think of your business as a cake and while baking a cake if you were to miss a critical ingredient then it simply won’t rise, such is the internet ducks recipe.

Its all the things you need to be doing right in your business to help it rise and succeed.

In This Episode You’ll Discover:

  • The importance of getting all the ducks in a row.
  • Duck #1: Demand (Want It) – People need to actively want your products or services. Why you need to give people what they want first and then tackle their need.
  • Duck #2: Supply – Have a supply of your products when your customers do want it.
  • Duck #3: Pricing – It has to work for the market (be desirable and also be able to make profit).
  • Duck #4: Logistics – Building a business without you having to do everything all the time (building systems).
  • Duck #5 & #6: Searching for it & Targetable – People should be searching for what you have to offer and are you able to target those people.
  • Duck #7 & #8: Have Money & are Motivated to spend it – Do your customers have the money to spend on your products & services and are not afraid to spend it to meet their wants.

Links & Resources Mentioned in This Episode:

Thanks for Listening & Next Steps!

Thanks so much for joining us this week. Have some feedback you’d like to share? Leave a note and start or join the conversation in the comments section below?

If you enjoyed this episode, please subscribe and leave an honest review for Sales For Profit on iTunes. Ratings and reviews are super helpful and greatly appreciated as it helps us expose this show to a wider audience – plus, we read each and every one of them!

 

SFP05: List Building Secrets

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List Building SecretsIn this episode you’ll learn about the exact list building secrets that have helped JD, Greg and their clients build their businesses.

JD and Greg share why it is really important to build your list be it an online or an offline brick & mortar business. They breakdown the whole process from creating a lead magnet to types of landing pages to split testing and the exact tools and techniques you will be needing to build your list.

In This Episode You’ll Discover:

  • Why worry about building lists and the importance of list building
  • What the brick and mortar businesses are doing wrong when it comes to list building
  • Lead Magnets – what exactly are they and what you should be offering
  • Examples of different lead magnets that you could easily create
  • How to use webinars as a lead magnet and creating value
  • How JD and Greg run their webinars
  • Different types of landing pages on a website that you should be using
  • What Google and Facebook compliant landing pages look like
  • Tools to use to build landing pages
  • What is an Authority site and why it is necessary
  • Split Testing and why you should be focusing on it.
  • Difference between A/B Split Testing and Multi Variant Split Testing
  • Why you should start getting details of your customers and leads right now

Links & Resources Mentioned in This Episode:

Thanks for Listening & Next Steps!

Thanks so much for joining us this week. Have some feedback you’d like to share? Leave a note and start or join the conversation in the comments section below?

If you enjoyed this episode, please subscribe and leave an honest review for Sales For Profit on iTunes. Ratings and reviews are super helpful and greatly appreciated as it helps us expose this show to a wider audience – plus, we read each and every one of them!

SFP04: The Problem Solution Formula

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Problem Solution

JD & Greg demystify the Problem Solution marketing formula. What it means; how many business owners are missing the mark when they are marketing their services & products; and how by simply tweaking the framework of the messaging they could generate more leads and increase their sales.

This is the simple marketing formula that infomercials, insurance companies and the big advertisers use but almost 95% of other business owners have no idea about it or don’t use it.

JD & Greg also dive into how they helped their clients to implement the same formula to create massive growth.

In This Episode You’ll Discover:

  • What exactly is problem solution marketing (emotional direct response marketing)?
  • The 5 step marketing formula:
    • Describe the problem
    • Aggravate the problem
    • Offer the solution
    • Provide proof of solution (testimonials)
    • Call to action
  • Case study #1 – How Greg worked with a neurosciences company to implement the problem/solution formula to revolutionise their business
  • Case study #2 – How JD turned around the business of a lady who helps children with dyslexia to generate leads and sales using the problem/solution approach
  • Why you should focus more on creating direct response problem/solution based advertising
  • Case study #3 – How JD combined a great marketing idea and the problem/solution formula to get the phones constantly ringing for Greater Building Society
  • Case study #4 – How travel agents and travel booking companies use problem/solution formula
  • The three questions Greg asks his customers to help figure out their problems and potential solutions
  • For further examples on problem/solution marketing have a look at the insurance industry and obviously JD and Greg’s websites.

Links & Resources Mentioned in This Episode:

Thanks for Listening & Next Steps!

Thanks so much for joining us this week. Have some feedback you’d like to share? Leave a note and start or join the conversation in the comments section below?

If you enjoyed this episode, please subscribe and leave an honest review for Sales For Profit on iTunes. Ratings and reviews are super helpful and greatly appreciated as it helps us expose this show to a wider audience – plus, we read each and every one of them!