Podcast: Play in new window | Download (75.9MB)

Subscribe: Apple Podcasts | Android | RSS

In part two, John Formica continues to share more  of his secrets on how Disney delivers a magical experience to their customers. John talks about how creating a magical environment for everyone is vital and how they achieve it. Don’t miss this episodes!

In This Episode You’ll Discover:

• How Disney delivers extraordinary customer experiences
• Hire as cast members – Disney’s philosophy
• Creating the environment
• Disney mantra – making people happy
• Employee involvement
• Disney’s “Win back” program
• Well-factor bonus giveaways

Links & Resources Mentioned in This Episode:

• Disney
• Disneyland
• Walt Disney World
• Wicked Berries
• John Formica
• The Collective
• The Institute of Wow

 Quotes from the episode:

Create relationship with people. #salesforprofit Click To Tweet Whatever you do, plus it by 1 more. #salesforprofit Click To Tweet

Thanks for Listening & Next Steps!

Thanks so much for joining us this week. Have some feedback you’d like to share? Leave a note and start or join the conversation in the comments section below?

If you enjoyed this episode, please subscribe and leave an honest review for Sales For Profit on iTunes. Ratings and reviews are super helpful and greatly appreciated as it helps us expose this show to a wider audience – plus, we read each and every one of them!

Podcast: Play in new window | Download (70.6MB)

Subscribe: Apple Podcasts | Android | RSS

What Do Businesses Need To Create A Magical Experience?
In this two-part episode, John Formica, The Ex-Disney Guy, will talk about tricks on delivering magical and extraordinary experiences to customers. He will also share how Disney creates a magical dream. Don’t miss this episode on how you can find the right people for your business and create the right atmosphere to keep them.

In This Episode You’ll Discover:

• Disney’s extraordinary knockout customer experiences
• Hiring the right people
• Disney fills roles, not positions
• They hire right, train right, and treat people right
• Putting into practice the philosophy of Disney
• Making people know the purpose of why they are being hired
• Traditions training
• Hiring the right people for the right job

Links & Resources Mentioned in This Episode:

• Disney
• Disneyland
• Walt Disney World
• John Formica
• The Collective
• The Institute of Wow

 Quotes from the episode:

Sometimes, good is the evil of being great. #salesforprofit Click To Tweet They do because they want to, not because they have to. #salesforprofit Click To Tweet The magic begins with people. Click To Tweet Great people are out there. We just need to find them. #salesforprofit Click To Tweet

Thanks for Listening & Next Steps!

Thanks so much for joining us this week. Have some feedback you’d like to share? Leave a note and start or join the conversation in the comments section below?

If you enjoyed this episode, please subscribe and leave an honest review for Sales For Profit on iTunes. Ratings and reviews are super helpful and greatly appreciated as it helps us expose this show to a wider audience – plus, we read each and every one of them!

Podcast: Play in new window | Download (64.8MB)

Subscribe: Apple Podcasts | Android | RSS

In part two of How To Get Out Of Your Day Job, we discuss in depth the 15 key learnings we’ve experienced throughout our journeys. It’s so important to know our common mistakes and then learn how to avoid them in the future. What’s cool about this is that we’re sharing our mistakes with you so you can avoid them too! Don’t miss this episode!

In This Episode You’ll Discover Our 15 Key Learnings:

• Think about the market, not the product
• Always be Building the List
• Acquire Customers at Speed
• Create Valuable ‘Helpful’ Media
• Build a ‘Brand’ – not just ‘Build a Site That Ranks for Stuff We Can Sell’
• Have to Hustle
• Price Point Matters
• Have a Value Ladder
• Focus on 3 Machines
• Be Resilient
• Have Multiple Touches
  – The Magic Wand Technique
• Have ‘Strategy’ not ‘Tactics’
• Build ‘Coolness’ Factor
• Profit Wedge
• Energy Units

Links & Resources Mentioned in This Episode:

• Rich Dad’s Cashflow Quadrant: Rich Dad’s Guide to Financial Freedom by Robert Kiyosaki
• The Collective
• The Institute of Wow

 Quotes from the episode:

“What you measure is what you can manage.” #salesforprofit Click To Tweet “Just be willing to do what others won’t do to get results that others won’t get.” #salesforprofit Click To Tweet “Will you choose life or will you settle for it?” #salesforprofit Click To Tweet

Thanks for Listening & Next Steps!

Thanks so much for joining us this week. Have some feedback you’d like to share? Leave a note and start or join the conversation in the comments section below?

If you enjoyed this episode, please subscribe and leave an honest review for Sales For Profit on iTunes. Ratings and reviews are super helpful and greatly appreciated as it helps us expose this show to a wider audience – plus, we read each and every one of them!

Podcast: Play in new window | Download (67.7MB)

Subscribe: Apple Podcasts | Android | RSS

Welcome back to another episode of the Sales for Profit Podcast and this one’s the second half of the two part series, New Year, New You! If you missed the first episode, go ahead and listen to that first and then come back to this one. These remaining three points (from our six point series) will help you understand your business a lot better. They are also some of the most common mistakes businesses and marketers make. So if you want to avoid these mistakes and start a path to more earnings this year, then you don’t want to miss this episode!

In This Episode You’ll Discover:

• What’s going on with our hosts recently
• ‘Unique-ability,’ focusing on what you are good at
• Fourth Point – Square Pegs and Round Holes
• Hiring slow and firing fast
• The creative ‘Chameleons’
• Fifth Point – Remove the emotion out of it
• Thoughts on how emotion could be detrimental
• Sixth Point – Behaving like a challenger brand
• What is a challenger brand?
• You got to be different as a brand
• Things to consider if you are a challenger brand
• Recap of the six points of New Year, New You

Links & Resources Mentioned in This Episode:

• Video of JD in the island
• Netflix
• Virgin Airlines
• The Collective
• The Institute of Wow

 Quotes from the episode:

Every bit of marketing that you do is just a test. #salesforprofit Click To Tweet Run your winners long, and cut your losses short. #salesforprofit Click To Tweet

Thanks for Listening & Next Steps!

Thanks so much for joining us this week. Have some feedback you’d like to share? Leave a note and start or join the conversation in the comments section below?

If you enjoyed this episode, please subscribe and leave an honest review for Sales For Profit on iTunes. Ratings and reviews are super helpful and greatly appreciated as it helps us expose this show to a wider audience – plus, we read each and every one of them!

Podcast: Play in new window | Download (88.8MB)

Subscribe: Apple Podcasts | Android | RSS

It’s a new year and here at Sales For Profit, we think that it’s about time to become a ‘New You’ in terms of your business and marketing. In this special two-part episode, you will discover six points to help you start strong this year and we believe will lead to bigger profits! The over-arching theme of these episodes is really thinking about ‘where am I now, where do I want to be and what is the gap?’ Figure out what you need to focus on to make close that gap. Don’t miss this episode about lessons you can apply immediately.

In This Episode You’ll Discover:

• Bloke Australians take it to the next level
• New year New You Key Lessons
• What have they been up to
• Collective members on a retreat
• The 6 Points for this New Year, New You episodes
• First Point – Everyone wants financial freedom but only a few do what it takes
• Having both education and implementation
• The common frustration of a coach
• Investing in yourself
• Matching your product and service
• What is a business whisperer?
• Second Point – Creating the right ambiance for your brand
• The name of your business is very important
• The design matters a lot
• Third Point – Thinking about bigger markets
• From a smaller niche to a slightly bigger one

Links & Resources Mentioned in This Episode:

• Gary Vaynerchuck
• Explode Your Sales
• The Digital Marketing Summit
• The Collective
• The Institute of Wow

 Quotes from the episode:

Success leaves traces. #salesforprofit Click To Tweet Everyone wants it, but only a few are willing to do what it takes. #salesforprofit Click To Tweet

Thanks for Listening & Next Steps!

Thanks so much for joining us this week. Have some feedback you’d like to share? Leave a note and start or join the conversation in the comments section below?

If you enjoyed this episode, please subscribe and leave an honest review for Sales For Profit on iTunes. Ratings and reviews are super helpful and greatly appreciated as it helps us expose this show to a wider audience – plus, we read each and every one of them!

Podcast: Play in new window | Download (68.8MB)

Subscribe: Apple Podcasts | Android | RSS

Mark Ottobre’s dream of becoming a weight lifter led him to becoming a master coach and not only that, he mastered the online marketing game as well! Now his business thrives with multiple streams of income and it just started with a few blogs. This guy proves to everyone that all you need is commitment to a goal for you to be successful. Learn how Mark is able to get results for his clients and most importantly with his business in this episode!

In This Episode You’ll Discover:

• Having the best shape of your life
• How a WWE wrestler led Mark to his dream
• How it all started with a dream of becoming a trainer
• How successfully training someone can position you to receive referrals through it
• How to help someone to truly reach their potential
• What they do different in their studio
• How to set standards and not allow the standard to drop
• It’s not about marketing
• The importance of commitment
• Why being willing to pivot and change as required is crucial
• Building the membership site model
• Figuring and understanding the business
• How he became a natural online marketer
• Discovering a high converting opt-in (60 percent!)
• Adding content every day that leads to ranking
• Building the reputation now and reaping results later
• Using online as a positioning tool
• You can’t be a seasonal blogger
• Importance of high level content
• Additional income streams

Links & Resources Mentioned in This Episode:

• Enterprise Fitness
• Enterprise Fitness Podcast
• Enterprise Fitness Events
• Super High Level Elite Program
• Enterprise Fitness Supplements
• The Collective
• The Institute of Wow

 Quotes from the episode:

My foundation of success is really being built on getting people results. #salesforprofit Click To Tweet Take on the challenge and learn from them. #salesforprofit Click To Tweet When you are ready to commit, it’s your call. #salesforprofit Click To Tweet

Thanks for Listening & Next Steps!

Thanks so much for joining us this week. Have some feedback you’d like to share? Leave a note and start or join the conversation in the comments section below?

If you enjoyed this episode, please subscribe and leave an honest review for Sales For Profit on iTunes. Ratings and reviews are super helpful and greatly appreciated as it helps us expose this show to a wider audience – plus, we read each and every one of them!

Podcast: Play in new window | Download (101.3MB)

Subscribe: Apple Podcasts | Android | RSS

Adam Franklin is an amazing marketer who authored the book Web Marketing That Works as well as co-hosts a podcast with the same name. In this episode, Adam will demystify social media marketing and how you as a listener can use his insights to focus on strategies that work — including research, remarketing, and adding the human factor. Don’t miss this episode that teaches you how to bring the offline world to the online world today!

In This Episode You’ll Discover:

• How Adam landed in the social media marketing space?
• Increasing brand awareness through the power of social media.
• The 80/20 principle on Social Media.
• How Adam does prospecting for clients?
• Humanising your business through Social Media.
• How to use Social Media for research?
• Introducing the Whisper Word technique for lead generation.
• Using advanced marketing to raise rankings on different platforms.
• Remarketing to enhance social media marketing effort.
• What are custom audiences?
• Other Platforms that work
  • Whatsapp
  • Snapchat
  • Instagram
• Facebook Morons, a sitcom idea!
• Why sharing behind the scenes could help.
• Some platforms that work for a specific group.
• What posts should you make?
• Where you can find Adam Franklin, his books and templates?

Links & Resources Mentioned in This Episode:

• Adam’s Website
• Web Marketing That Works by Adam Franklin
• Sprinkle Cupcakes Facebook Page
• Walmart
• Linkedin
• Facebook
• Instagram
• WhatsApp
• SnapChat
• SalesForProfit
• The Collective
• The Institute of Wow

 Quotes from the episode:

Social media is a great way to humanize your business. #salesforprofit Click To Tweet At the end of the day, people do business with people they know they can trust. #salesforprofit Click To Tweet It’s all about the right message for the right person at the right time. #salesforprofit Click To Tweet

Thanks for Listening & Next Steps!

Thanks so much for joining us this week. Have some feedback you’d like to share? Leave a note and start or join the conversation in the comments section below?

If you enjoyed this episode, please subscribe and leave an honest review for Sales For Profit on iTunes. Ratings and reviews are super helpful and greatly appreciated as it helps us expose this show to a wider audience – plus, we read each and every one of them!